1) Sign-up as a member for free upon any purchase at Katong V outlet.

2) Amount spent are credited into the member’s account instantly, $1.00 = 1 point.

3) Points are credited for every dollar spent at East Manhattan subsequently, at the  2 outlets and through online purchase.

4) For new member sign-up, get 20 points for free as a welcome gift.

5) During birthday month, a 20% discount off a single receipt purchase. ( 2 purchase is allowed ) for Gold member.

6) During birthday month, a 30% discount off a single receipt purchase. ( 3 purchase is allowed ) for Diamond member.

7) Special promotions for seasonal cakes and occasions, exclusively for members.

Points can be used to redeem products or gift voucher.